Good events don't just happen. They are the result of clear and numerous factors, including careful planning, proper execution, dynamic event marketing, and meticulous attention to detail at all stages. Additional factors can include public relations, sponsorship development, and much more. We make sure these activities are carried out in a timely and efficient manner.

     While each event is different, it is important that high standards are maintained. Don't Worry; We Can Help! Urban South Entertainment will have you, your company, etc. passionate about your event(s) and leave people wanting to come back for more.

     We work with you to make your event a success by implementing numerous marketing activities designed to create awareness of your conference, new product launch, road show, concert, or any event you want to be a hit.

     Whether you are looking for the IDEA or simply need help with implementation, we offer an unparalleled expertise in a variety of areas:

     · Album Release Parties
     · Fundraisers
     · Launches / Opening Celebrations
     · Concerts
     · Fashion shows
     · Modeling Shows
     · Festivals
     · Parties
     · Comedy Shows
     · Marketing / Product Awareness Events
     · Private Parties

     Any event you plan and stage is a reflection of your company's image. Whether you're planning a product launch, party, concert, comedy show, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable and/or profitable event is in the planning, networking, and details. Don't Worry; We Can Help!

     Special events are fraught with thousands of details, and have to come off without a hitch. Whether your event is for 5 or 5,000 people, has a budget of a few thousand dollars, or hundreds of thousands, planning and executing the project takes planning, networking, and details. Don't Worry; We Can Help!

Record your event
we arrange to have your event photographed or video taped for later use.

Promotional and Special Events
We design events that are unique and distinctive in interesting locations which will reflect your party, profit, or company's image.

Contact Urban South today at services@urbansouth.us

     Understanding the needs of the urban consumer is vital to long term brand loyalty. Urban consumers offer a loyal and large consumer base with amazing buyer power. We can help promote your product(s) and/or service(s) and create interests in the urban market. Let our consultants and outsource affiliates assist you now!

Spending power of the ethnic market:

African Americans $572 billion
Hispanics $452 billion
Asian Americans $110 billion

There are currently 36.4 million African Americans in the U.S., 54% live in the South.

· Growth rate: will increase by 27% by 2020.
· Age: 57% are under the age of 35
· Buying Power: $645.9 billion, projected to increase 30% by 2006
· Income: 27% make $50K or more

     Developing a strategic marketing plan is the first step in developing an effective marketing program.  The following is our basic strategic planning methodology:

1. Visioning.  We engage in a "visioning" process to kick off the strategic planning phase of work.  During this process, we engage with our clients to identify their objectives for the program.  Both broad based and specific objectives will be developed during this visioning process.

2. Strategic Plan Preparation.  We take the information we develop during the visioning process and hammer it out into a formal strategic marketing plan.  The idea here is not to create a two inch thick document that looks impressive on the shelf.  The idea is to put into writing (in a relatively concise manner) the objectives of the marketing plan, methods for implementing the plan, and timetables for accomplishing each element of the plan. 

Here are some of elements that are typically contained in one of our strategic marketing plans.

Budgeting Your Campaign

Companies typically spend between 2% and 8% of their annual revenues on marketing and advertising. Given this large variance in expenditures, one of the first issues we need to resolve is "how much you are willing to dedicate to a marketing program."  Establishing a budget will help provide direction to the development of your marketing program.  We will help you analyze your budget and identify priorities.  Even limited budgets can produce excellent results.

Market Research and Establishing Target Markets

Targeting your prospects is critical to the success of your marketing program.  We can help you establish and prioritize your target markets.  Through detailed research of your industry and your goals, we can help you build a targeted database of prospects.

In general, target marketing requires you to 1) identify your core service or product, 2) identify the key users of that service or product, and 3) develop a target marketing program directed specifically to your targeted user. Target marketing is a highly effective method of producing a superior return on marketing investment while decreasing overall expenditures.

We conduct target marketing campaigns that capture a large percentage of the intended market, through careful planning and skillful execution. We make sure we reach the right people with the right message that yields the right results. Our campaigns free our clients' resources up, allowing them to concentrate on other important areas like research and product development, instead of lowering their margins on wasted advertising.

Building Your Image through Effective Branding

Building a brand image for your company is the most basic element of your marketing program.  We can help you develop brochures, business cards, logos, and slogans that are geared to your company's specific target market.  We call all of this "collateral material."  Basically, it is anything physical that is received by your clients and prospects.  This material should contain a consistent brand thread that customers can identify with and relate to your company.

As in any advertising, branding is something that can take years to build, so it is important to strategically develop branding marketing material during the initial phases of any marketing program.

Guerilla

There are a number of definitions available for the term “guerrilla marketing”. For us it is a business philosophy: To be aware of opponents or competitors; and to be unpredictable and always on alert. We act under the maximize principle and try to get the best effect with the available resources. We blend our philosophy into your online strategies .

Time, Energy and Imagination

Psychology, Not Guesswork

The Only Yardstick Of Success

Gear to Small Business

No Mystique

Characterized by the conceptualization and implementation of creative marketing strategies unused by traditional methods of marketing, guerrilla marketing strategies achieve conventional goals while using unconventional methods. Guerrilla marketing tactics enables businesses to utilize creativity and innovative thinking to create awareness and drive sales.

We engage in numerous unconventional marketing strategies and tactics designed to generate maximum results while using minimal resources. As guerrilla marketing experts, we know how to help businesses achieve their goals while conserving their cash.


Mobile

We believe in the power of mobile marketing as a new medium that can reach existing and prospective customers in a targeted, anticipated, and relevant way. Mobile marketing can be utilized to support and achieve a wide range of marketing goals and objectives that improve awareness and interaction with your organization. The first step in creating a mobile marketing campaign is to clearly identify the marketing objectives and goals you wish to reach with this form of consumer targeting.

Mobile marketing companies are also associated with car wraps and vehicle advertising companies. While this type of advertising supports mobile marketing activities, as well as being a strong stand-alone advertising activity, mobile marketing encompasses much more than this. A good example of mobile marketing is the creation of a tour for a new beverage. A branded vehicle is supplied that travels to numerous locations, distributing hundreds of thousands of product samples along the way. We believe mobile marketing is an excellent way to get your brand in front of the public for a reasonable cost.

Niche

How's a small business or home business to compete? While a small business may not be able to compete with the giant sites on their level — the truth is, they can't compete with a good niche site on ANY level.

You may be sitting on a lucrative untapped niche market, a hidden treasure right under your nose ...without knowing it.

In this age of information overwhelm, more and more people are willing to pay for the specialized information they need including goods and services not offered in their area.

Warning: Not every niche market is profitable. Some niches are too small and others are too big. Some are dead–in–the–water, while others are over–exploited or already far too competitive. No matter how great your knowledge or how vast your expertise may be, if there's no market for it, you're wasting your time!

Contact us now at services@Urbansouth.us

     Effective advertising requires a strategic plan that utilizes the appropriate media outlets and communicates your key messages in an innovative fashion. Our media consultants and outsource affiliates have extensive experience and solid relationships with representatives across all media platforms, allowing us to find the most effective placement at the best prices. In addition, our consultants and outsource affiliates will work with you to produce ads that not only publicize the benefits of your products and services, but will grab the attention of your target audiences.

Advertising on Urban South Community
Media Planning/ Buying
Ad Concept and Design
Print
Radio

* Contact us at Advertise@UrbanSouth.us for our Media Buying, Print, Radio, Ad Concepts media kit

     Urban South Entertainment is an independently contracted promotion company! We handle business-to-business, Corporate, events, parties, retail, night clubs, radio, record distribution to dj's, distribution of flyers, snippets, etc... And whatever special needs certain accounts might need.

· Street Team Promotions
· Online Campaigns
· Regional & National
· Event Planning
· Event Sponsorships
· Mobile Distribution
· Multi-City Promotional Tour

Entertainment Promotions

Based on innovative and compelling activities, entertainment marketing is designed to create awareness among consumers in film and music. We understand the critical elements needed for successful entertainment marketing. We work with you to ensure these elements are put in the right way for all of your marketing activities. We specialize in three primary sectors of entertainment marketing, which include movie, music, and video game promotions, although many of our strategies are equally effective in other marketing arenas.

Music & Street Team Promotions

     Successful music promotions focus on getting the music heard. Whether this entails fan recruitment, alternative advertising, concert promotions, word-of-mouth marketing, or other effective music promotions activities, we know how to get the word out.

Some of our promotional services include

• Area hot spots and events.
• Radio, street, club, and internet DJ's
• Mom & pop record stores.
• End cap displays and promotional pricing

     Our objective is to create an awareness, or “buzz” at independent & major retail outlets, clubs, hangout spots, malls, commercial (mix show), community & college radio, schools & colleges and video shows. Also, promotional shows can be arranged through our team. Our goal: to make the person who is not aware of the artist, product or event the minority.

     The set-up process at the street level is the foundation of our strong regional promotion campaign that delivers results. The process of setting up a record, artist, event or product is critical and some companies execute poorly in this area. One sheets and bios should be readily available for stores, DJ's and reviewers. Vinyl and CD singles should be serviced to key record pools, clubs, and radio. Most important, distribution outlets, one stops and retail stores should have P.O.P. pricing on product. For products and events the goal is to saturate the market tastefully to create awareness.

     Our street promotion works an eight-week period and reports on a bi-monthly basis (this can be adjust for the clients needs). Accurate reports will provide you with detailed information of the inroads and progress being made by your product in the market. We are on a 24/7 course to create, develop and refine new and innovative ways to bring your artist, project or event to the forefront of the most competitive industry worldwide.

     Street teams originally came about as a way for fans to promote their favorite recording artists, particularly ones who didn't have big labels marketing for them. Now, marketing and advertising agencies have begun to realize that hiring street teams is one of the most effective forms of youth marketing available.

Promo Models

     Urban South Models has provided temporary promotional staff to marketing and special event companies throughout the Southern region. Although we are based in Dallas, TX we have model located in every major city in the South and will work with you to choose the type of talent that fits your needs as well as accommodate your event location needs. We've found that the definition of a "Promotional Model" isn't necessarily the definition of a "Model". Therefore, we have focused solely on finding "Promotional Models" who are not only attractive, but also energetic, outgoing, professional, and reliable. Urban South Models would like to increase the appeal and awareness of your products and enhance the overall quality of your event.


     We will provide Promotional Models for you anywhere throughout the nation with experience working the following types of events:

- Fashion Shows
- Hair Shows
- Trade Shows
- Company services & products
- In-Store Product Demonstrations
- Sponsorship Promotions
- Bar Promotions
- Street Team Promotions
- Auto Shows
- Flyers/ Album Covers
- Concert/Music Events
- Sporting Events


If you need Promotional Models for an event other than listed above or would like to discuss our services in more detail, please contact us at Models@UrbanSouth.us

Night Club Promotion

     Some clubs find they are able to increase sales and interest through nightclub promotions designating activities for specific nights of the week. These may include ladies' nights, drink specials, etc. However, successful club owners are discovering that by providing a higher level of creativity, they are able to attract new customers and retain others. We help implement these creative ideas, driving awareness and sales.

     We specialize in running nightclub promotions generated to attract customers, turn around slow nights, promote beverages, and create regular activity that will increase receipts. Our nightclub promotions help establish brand identities for both beverage companies as well as venues.

Product Sampling

     One of the most effective ways to get noticed, product sampling encourages the trial and purchase of your products. Product sampling can reach an extremely large audience, or can be extremely targeted, depending on your goals. Colleges are perfect examples of a targeted environment. In fact, collegiate sampling campaigns are almost always successful. We specialize in reaching consumers with product sampling campaigns in almost any setting imaginable. Don't Worry; We Can Help!